Making This Website

Created with Gemini and "zero" coding

Personal Project

Yes, I had to put the assets in manually but I told Gemini to make everything in English. I only speak Korean, and English, not computer, after all.

Gemini Comment

An actual footage of me fighting dancing with Gemini to make this website.

Initial draft

Draft 101. "Hey Gemini, I want to make a website that looks like this."

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Dancing with Gemini
Dancing with Gemini

This is what Gemini has to say about this website. Thank you Gemini.

Ocean Spray

Wiggle Wiggle Jiggle Jiggle

We don't have to try to hard to sell the jelly during Thanksgiving they said. The jelly sells themselves they said. Except this brought in 4.5 billion+ impressions, and 27%+ jelly sales.

Ocean Spray Holiday 2022 Anthem

We made more than just "crazy" videos. OOH posters, 10hr pre-rolls(!), and a music video.

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90 second version of the 10 hour long pre-roll.

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And this gentleman's reaction is why I have this job.

Some other strong feelings about our campaign found on the internet.

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Recognition

  • Cannes Lion Silver (Film)
  • Cannes Lion Shortlist (Cultural Insight)
  • One Show Gold Pencil (Film & Video)
  • One Show Merit (Creative Effectiveness)
  • One Show Merit (Integrated Campaign)
  • Bronze British Arrow
  • Ciclope Finalist
  • Shots Shortlist
  • Adage Small Agency Campaign of the Year

CREDITS

  • CCO: David Kolbusz
  • ECD: Jimm Lasser
  • CD: Heather Larimer
  • AD: Doh Lee
  • Sr. CW: Christine Taffe
  • Producer: Jenn Pennington
  • Director: Jeff Low
  • Editor: Jeff Ferruzzo
  • Track: Mack Goudy Jr. / Detroit Grand Pubahs

Etsy Holiday

Waldo & Little Drummer Boy

Two unique stories for Etsy. In the world of overconsumerism, we wanted to focus on getting meaningful gifts. Because everyone wants to feel seen. Whether you're a little boy or a world reknown celebrity.

Etsy Holiday 2024: Waldo (Anthem)

Etsy Holiday 2024: Gifting

Initial draft
Initial draft
Initial draft
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Initial draft

CREDITS

  • CCO: David Kolbusz
  • GCD: Heather Larimer
  • CW/CD: Christine Taffe
  • Sr. AD: Doh Lee
  • Producer: Jen Ruske
  • Director: Tom Speers
  • Music: John Medeski
  • Mix: Mikayla Petersen

The Little Drummer Boy

Etsy Holiday 2025: Little Drummer Boy (Anthem)

Etsy Holiday 2025: Soccer Coach

Etsy Holiday 2025: Crossing Guard

Initial draft
Initial draft
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Initial draft

CREDITS

  • CCO: David Kolbusz
  • ECD: Heather Larimer
  • CW/CD: Christine Taffe
  • Sr. AD: Doh Lee
  • Producer: Jen Ruske
  • Director: Steve Rogers

Idiot Sandwich

Brilliant Idiot

Imagine winning a pitch for chef Gordon Ramsay with something that was inspired by a broken neon sign you saw on your way to Times Square to drop off your friend who was visiting the city. That happened. Who knew Times Square can be useful sometimes?

The inspiration:

Initial draft

The result:

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Can you imagine how happy I was when I got this to work?

Initial draft

Logo development

Initial draft
Initial draft

Merch ideation

Idiot Sandwich logo variations showing different design iterations with the boat and text elements in various styles and arrangements

And I saw it on the show.

A wooden cutting board with various ingredients arranged on it, including chopped vegetables and herbs, set against a bright kitchen countertop. The scene conveys a sense of preparation and creativity in cooking.
Initial draft
Initial draft
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Also in IRL.

Initial draft

Reunited with my baby in London.

Initial draft

The baby was thicker than I expected.

CREDITS

  • CCO: David Kolbusz
  • ECD: Jimm Lasser
  • Designer: Doh Lee
  • AD: Doh Lee

Quilted Queens

We quilt this city with a comfy roll.

It all started from the "I know this is stupid but..." section of the deck. We won the pitch and together and now I can never go back to the original song.

Quilted Northern Amthem

Gemini Comment
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Favorite social bit from the campaign.

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Gemini Comment

I was very happy with how the lockup turned out on the jacket.

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CREDITS

  • CCO: David Kolbusz
  • GCD: Heather Larimer
  • AD: Doh Lee
  • Sr. CW: Christine Taffe
  • Producer: Jenn Pennington
  • Director: Tajana Tokyo

IKEA ASMR

Swedish tingles for your ear drums.

We created a series of ASMR videos for stressful college students who were going back to school thanks to the brave and visionary team at Ogilvy.

IKEA ASMR Full Video

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"And the crowd goes wild!"

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CREDITS

  • CD: Della Matthew
  • ACD: Holden Rasche
  • ACD: Ashley Veltre
  • Intern: Doh Lee
  • Intern: Danielle Gosda
  • Agency: Ogilvy

Recognition

  • One Show Bronze Pencil (Innovation in Branded Entertainment)
  • One Show Merit (Branded Entertainment Long Form Single)
  • One Show Merit (Social Media Single)

Root In Peace

plant funeral for the community

Personal Project

We don't want to admit but I kill, You kill, We all kill (plants).

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Probably the saddest funearl team photo you've ever seen.

So how did this start?

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Promoted a funeral in SoHo for the first time in human history.

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Wild postings.

TimeOut and SecretNYC thought it was a good idea to attend the plant funeral on the Earth Weekend!

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There were more killers joined than we anticipated.

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People actually came.

Richard

@lordfierce, a real life plant doctor was there to make the call.

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And he's also a natural performer.

And @kyohnam took these beautiful mugshots of the killers. Here are some of my favorites.

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"Mom, I'm on TV!" (Yes, later I had to translate the following video into Korean.)

CBS Sunday Morning coverage

300+ Unique visitors, 100+ plant killers, 100+ dead plants, dozens of new friends.

Hyperallergic

See you at the next funeral!

Finance Pro Outfit

Finance Bro?
Finance Pro!

Personal Project

Is this a cultural approriation? or a fashion trend that we all need to participate in? It's both.

"What if you attach the sleeves and the collar from a button up shirt to a fleece vest?"

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In the name of the brothers of finance.

My talented friend Hugh quickly got to work.

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BOOM.

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And made videos.
The ones with views.

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The saga. 400k+ views.

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7 Millions views and counting. Thank you Allen.

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The Review. 400k+ views.

Photoshoot with @Kyohnam

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Made 17. Sold 12. Big success.
Get yours on awfulideas.ai